Colour: To be, or not to be?

As graphic designers, we're like kids in a candy store when it comes to playing with colours… and well, trends, they come and go right?

Picture this: 2024 brings a kaleidoscope of bold hues exploding onto the design scene. Yep, we're talking about the revival of bold and vibrant colors that scream, "Look at me!" From eye-popping neon greens to electric cornflower blues that could light up the night sky, these colours aren't just making a statement – they're stealing the show!

But wait, there's more! Ever heard of gradient and duotone effects? Well they really are the cherry on top! These nifty techniques add oodles of depth and dimension to our creations, making them pop like never before. Gradients, especially, have become our go-to tool for creating mesmerizing digital masterpieces that leave everyone in awe.

Now, let's talk about pastels – the unsung heroes of the colour world. Soft, subtle, and oh-so-sweet, these gentle hues are like a warm hug for our eyeballs. They're perfect for giving brands that touch of serenity and nostalgia they never knew they needed. Plus, who says they can’t be bright & just as colourful!

And don't even get us started on maximalism (if you haven’t heard of this yet… give it a google!!) It's like throwing a colour bomb into a room and watching the magic happen. Bold colours, funky patterns, and textures galore – it's a design party, but this time everyone's invited!

But amidst all these colour trends & changes, one thing remains true: as graphic designers, it's our duty to stay on top of these latest trends and techniques. Whether we're painting the town red with bold hues or taking a stroll down pastel lane, one thing's for sure – colour has the power to transform our designs and evoke a myriad of emotions… so let us harness it!

Trends, such as bold colours, are here to stay if that's what aligns with you, your brand, or your business. But always remember: what makes you unique never goes out of style. So go ahead, unleash your creativity, and let your colours shine bright (if that’s what you want)! 🌈✨

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Client Case Study: Daily Drip